The Loyalty Club

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Loyalty Cards

Points Per Purchase

1 point For every euro spent on Spirits
1 point For every euro spent on Beer
3 points For every euro spent on Wines

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Loyalty FAQ

1. How do I join the Loyalty Club?
Customers who create an account online are automatically included in our Loyalty Club. You will be able to earn and spend points immediately after registration and you can opt in to receiving some or all communications. You can also join by filling in the application form in any store and start collecting points straight away. Customers who wish to shop online and in-store can add their card details while registering online or in their account page after registration.
2. How do I spend my Loyalty Points?
Once you have accumulated 500 points (ie. €5) AND registered your card you can redeem points against any purchase made in O'Briens. You must produce your loyalty card at the point of purchase in the same way you would a credit card or gift card and the points on the card will be deducted from the transaction total. Points cannot be redeemed without your loyalty card. Online customers will automatically be able to spend their points online as soon as their balance exceeds 500 points.
3. How do I access my online account?
To keep things as simple as possible we use the same login and registration form online for web and loyalty. Once you log in to your online account you can manage your details and communication preferences. If you associate your loyalty card that you use in-store with your online account you will be able to view your transaction history and current points balance too.
If you are having any difficulties registering an account or associating your loyalty card with an existing online account just send an email to with your full name, Loyalty Card number and postal address and we’ll look after things for you.
4. How do I check my Points Balance?
You can check your points balance online by logging in to your account online or by presenting your loyalty card in any store. Remember that it can take up to 24 hours for this balance to reflect all transactions.
5. How do I change my Registered Details?
Registered details such as email address, postal address or contact phone numbers can be updated in any of our stores or via your online account page. To access these details just follow the instructions above on accessing your account. If you registered in store and did not provide us an email address then you can send an email to with your card number and the details you wish to change.
6. How do I report my card Lost or Stolen?
If your card is lost or stolen you can report it in any of our stores or by sending a mail to Please include your full name, registered postal address and your Loyalty Card number (if you have kept a record of it). You can pick up a new card in any of our stores and fill out the form indicating that it is a replacement card. We’ll transfer the points from your old card within 15 working days to your new account.
Please note that we are unable to re-issue or transfer the balance on a lost or stolen Loyalty Card if it has not been registered.
7. Forget to use your loyalty card in a recent transaction?
No problem, you can bring your receipt and loyalty card to any of our stores, within 30 days and they will add your points to your account, alternatively email your loyalty card number and transaction reference number (displayed on your store receipt) to
8. Loyalty Terms and Conditions

You MUST be over 18 years of age to have an O’Briens loyalty card. To qualify for points, please present this card at the point of purchase. The loyalty card remains the property of O’Briens , but it is yours to use and enjoy. Points collected cannot be redeemed unless the loyalty card has been registered. Points can only but use against purchases if the point balance exceeds 500 points and the card is registered. For queries call 01 2693139 or email

Earning Points

Points are calculated on the value of goods purchased after all special offers and discounts have been taken into account. From time to time O’Briens may award bonus points on selected items. While we will of course do our best to let you know in advance of these offers, we reserve the right to add and remove these points without prior notification. Points can only be earned in store when you produce your Loyalty Card. Where you are not in possession of your Loyalty Card, you may retain your receipt and present it along with your card in the same store within 30 days of the original transaction. Under no circumstances will points be retrospectively added without proof of purchase by way of a valid receipt. Points are automatically awarded online if you complete a purchase while you are logged in. Transactions completed as a Guest will not receive Loyalty Points. Where you register your Loyalty Card online then points earned online will be linked to your in-store loyalty account. However you do not need to register a card to earn and spend loyalty points online.

Spending Points
Points cannot be exchanged for cash. Each point has an equivalent value of one cent (€0.01) and can be used in any O’Briens store or online at to purchase any item(s) for sale. Cash can only be added where the value of the card is equal to or greater than €5 or 500 points. Should the good(s) required be less than the value on the card then points will be deducted to the corresponding value of the item and the balance will be left on the card in the form of points. Change in the form of cash or otherwise will not be given under any circumstances.

Lost / Stolen Cards
Please be aware that O’Briens cannot be held responsible for the loss of points on any Reward Card. Please treat your card as though it were cash. Replacement Loyalty Cards can be picked up in any of our stores. Our in-store teams can associate the new card with your account or you can complete this step yourself online on your Account page after you login to our site. Any points on your previous card will automatically be transferred within 48 hours. Should you have any queries on your points balance or the O’Briens Loyalty Programme in general, please contact us by email ( or by any of the contact methods listed on our contact us page.

Termination of Account
Where a card is not used for 12 consecutive months it will be deemed as expired by O’Briens. All details on the account will be suspended and the points balance set to null. Where this occurs, customers will need to reapply for a new account and points cannot be transferred. To avoid this happening, simply use your card at least once within a 12 month period to earn or redeem points. O’Briens reserve the right to terminate any account that they believe is being misused with or without prior notification.

Modification and Termination of the Programme
O’Briens may modify any of the terms and conditions governing the programme - including, but not limited to, the methods through which points can be earned, how points can be used, the value of points earned, and the conditions under which points may be forfeited - at any time, with or without notice, even though these changes may affect a customer’s ability to use the points that he/she has already earned.

The programme has no predetermined termination date and may continue until such time as O’Briens decides to terminate the programme. O’Briens may terminate the programme at any time, with notice via email to the Customer’s email address currently on file with O’Briens for their online account. Any points that are remaining in a customer’s account at time of termination will be forfeited and no compensation will be provided. A customer’s continued participation in the programme constitutes the customer’s acceptance of any changes to these Terms and Conditions. Customers are responsible for remaining knowledgeable as to any changes that O’Briens may make to these Terms and Conditions. The most current version of these Terms and Conditions will be available on this Website and will supersede all previous versions of these Terms and Conditions.

Last Revision 05/05/2015

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