“Wine-Stars Competition hailed as ‘revolutionary'”-Decanter Magazine
On Sunday morning at the crack of dawn the O’Briens wine buying team will board a plane for Dusseldorf in Germany to attend Prowein-the most important trade fair of the year.
Meetings will be had with winemakers,new vintages will be tasted, ideas will be shared and most importantly new wines will be sought for our customers which will appear over the course of 2013.
To that end this year will be slightly different because for the first time I will be involved in judging atthe revolutionary Wine Stars wine competition.
This competition has been staged in London, Bordeaux, China, Argentina, Miami, Brasiland Korea and this will be the first time that an Irish retailer has been asked to judge.
The object of the competiton is to discover and launch the most exciting new wineries into new countries from a list of eighty or so entrants.
An extensive questionnaire has to be completed by the wineries along with tastings and a Dragons Den meets X-Factor style presentation to pitch their wine.
Wines will be judged on factors such as price, packaging, quality and innovation and of course the tastings so watch this space to see if any of the Wine Star winners will make their way to the O’Briens shelfs over the coming months.