O’Briens Wine Beer & Spirits
33 Spruce Avenue Stillorgan Industrial Park Co. Dublin Ireland Ireland
+353 1 2931040 online@obrienswine.ie Monday-Saturday 10:30am-10pm Sunday 12:30am-10pm

The Loyalty Club

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Loyalty Cards

Points Per Purchase

1 point For every euro spent on Spirits
1 point For every euro spent on Beer
3 points For every euro spent on Wines

Never Miss A Deal!

Loyalty Terms & Conditions

Earning Points

Points are awarded to all customers who either present an O'Briens Loyalty card at the point of purchase in any of our stores or who make a purchase online while logged into their account. Points are awarded as follows:

  • 1 point for every Euro spent (1%) on Beer and Spirits
  • 3 points for every Euro spent (3%) on Wine and Sparkling wine including Champagne.

Points are calculated on the value of goods purchased after all special offers and discounts have been taken into account. Points are not awarded for the purchase of goods or services that are not listed above. From time to time O'Briens may award bonus points on selected items. While we will of course do our best to let you know in advance of these offers, we reserve the right to add and remove these points without prior notification.

Points can only be earned in store when you produce your Reward Card. Where you are not in possession of your Loyalty Card, you may retain your receipt and present it along with your card in the same store within 30 days of the original transaction. Under no circumstances will points be retrospectively added without proof of purchase by way of a valid receipt.

Points are automatically awarded online if you complete the transaction logged in. Transactions completed as a Guest will not receive Loyalty Points. Where you register your Loyalty Card online then points earned online will be linked to your in-store loyalty account. However you do not need to register a card to earn and spend loyalty points online.

Spending Points

Points cannot be exchanged for cash. Each point has an equivalent value of one cent (€0.01) and can be used in any O'Briens store or online at www.obrienswine.ie to purchase any item(s) for sale. Cash can only be added where the value of the card is equal to or greater than €5 or 500 points. Should the good(s) required be less than the value on the card then points will be deducted to the corresponding value of the item and the balance will be left on the card in the form of points. Change in the form of cash or otherwise will not be given under any circumstances.

Replacement cards

Please be aware that O'Briens cannot be held responsible for the loss of points on any Reward Card. Please treat your card as though it were cash. Replacement Loyalty Cards can be picked up in any of our stores. Our in-store teams can associate the new card with your account or you can complete this step yourself online on your Account page after you login to our site. Any points on your previous card will automatically be transferred within 48 hours. Should you have any queries on your points balance or the O'Briens Loyalty Programme in general, please contact us by email (loyalty@obrienswine.ie or by any of the contact methods listed on our contact us page.

Termination of Account

Where a card is not used for 12 consecutive months it will be deemed as expired by O'Briens. All details on the account will be suspended and the points balance set to null. Where this occurs, customers will need to reapply for a new account and points cannot be transferred. To avoid this happening, simply use your card at least once within a 12 month period to earn or redeem points.

O'Briens reserve the right to terminate any account that they believe is being misused with or without prior notification.

Modification and Termination of the Programme

O'Briens may modify any of the terms and conditions governing the programme - including, but not limited to, the methods through which points can be earned, how points can be used, the value of points earned, and the conditions under which points may be forfeited - at any time, with or without notice, even though these changes may affect a customer's ability to use the points that he/she has already earned.



The programme has no predetermined termination date and may continue until such time as O'Briens decides to terminate the programme. O'Briens may terminate the programme at any time, with notice via email to the Customer's email address currently on file with O'Briens for their online account. Any points that are remaining in a customer's account at time of termination will be forfeited and no compensation will be provided.

A customer's continued participation in the programme constitutes the customer's acceptance of any changes to these Terms and Conditions. Customers are responsible for remaining knowledgeable as to any changes that O'Briens may make to these Terms and Conditions. The most current version of these Terms and Conditions will be available on this Website and will supersede all previous versions of these Terms and Conditions.

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