Prost! Raise a Glass to German Brewing

Prost! Raise a Glass to German Brewing

By Paul Barry | Assistant Buyer: Beer & Spirits

Oktoberfest, whats it all about? And what to drink? Read on for the full low-down

In 1810 the citizens of Munich were invited to festivities to celebrate the royal marriage of Prince Ludwig and Princess Therese. The celebration was held on the fields in front of the gates of the city, named Theresienwiese (Theresa's fields) in honour of the Princess ever since. Horse races held in the presence of the Royal family brought the festivities to a close, with the decision to repeat the horse races in the subsequent year giving rise to the tradition of the Oktoberfest. While the horse races are no longer held, the small beer stands that served refreshments in those early days have certainly grown with over six million visitors to the event each year.

The Märzen style as it was then would have been quite different from today’s understanding of the style and perhaps closer to a Dunkel or Schwarzbier, a dark lager with a roasted character. It was not until improvements in English malting technology brought lighter kilned malts, thereby ushering in paler beers.

Having studied malting techniques in England, Gabriel Sedlmayr II, owner of the Spaten brewery, developed lighter Munich malt and from it the modern Märzen style. His pale Märzen was first sold at the Oktoberfest in 1872 and its popularity soon lead other brewers to follow suit. Spaten Oktoberfest still retains ‘Ur-Märzen’, original Märzen, on its label today. Try Spaten Oktoberfest for yourself, currently on offer at 5 for €10 in store.


We also have a range of other German beer styles.  So, celebrate your own Oktoberfest by filling your stein with a range of beer styles from dark beer like  classic Helles lagers like Weihenstephaner Helle and wheat beers like Paulaner to modern hoppy IPAs such as And Union Sunday Pale Ale.


Please note prices are correct at time of publishing, offers end 3rd November 2019. Please check our website or stores for the most up-to-date pricing.