On-Trade & Business Sales

For over 75 years, the team at O Brien’s Wine has proudly served retail customers through our network of stores across the country. In that time, we have developed deep relationships with some of the most interesting and innovative wineries across the world. They are our partners - over 180 small family businesses that we represent to bring the best wines to Irish customers.

In recent years we have started to develop a trade presence too, working with a selection of customers in the fine and casual dining sectors. We have been supplying handpicked wines that have caught the imagination of diners, sommeliers, and chefs alike. It has been such a success that we now plan to extend the service.

Through an exclusive selection of wines handpicked by our buyer, Lynne Coyle Master of Wine (MW), we present an unrivalled wine offering that will help any wine list come alive. All our wines are exclusive to us, and our team knows them intimately: who makes them, how they taste, and what food they work best with.

 O'Briens Trade | Spring 2023

Meet The Team

Lynne Coyle

Master of Wine and O'Briens Wine Director

Lynne has worked in the food and drinks industry for over 30 years. A member of the Champagne Academy and a Sherry Master, she has consulted for wineries in Chile, Spain and Italy, makes her own wines in Spain and judges in international wine competitions. Lynne joined O’Briens Wines in 2009 where she has responsibility for sourcing and selecting the wine range.


Gavin Watchorn

Trade Account Manager

Gavin started in the wine trade with O’Briens in the late 1990s. After a year or two, he moved on to establish his own wine start-ups (both in retail and wholesale). Gavin has now come full circle and rejoined O’Briens Wine after a 23-year hiatus. His experience within the Irish and international wine trade has added many strings to his bow, from sales, sourcing and buying and maintaining business relationships to staff training and education. Wine & Spirit Education Trust (WSET) qualified and an enthusiastic cook, food and wine were always a natural fit for Gavin.


Janet Fahey

Ordering Coordinator

A part of the O’Brien’s team since November 2021, Janet is responsible for processing orders and liaising with our wholesale customers. She is a keen cook, hiker and swimmer and is particularly interested in the wines of Portugal and Spain. Janet has an in-depth knowledge of the O’Briens trade catalogue and works closely with Gavin and the warehouse team to ensure the accuracy and timely delivery of all orders.


Ronan Holland

Warehouse Manager

Ronan, our warehouse manager, has over 7 years’ experience working in O’Briens in both retail and supply roles. He manages the warehouse team and oversees all our trade deliveries from start to finish.

 O'Briens Trade | Spring 2023

The O'Briens Trade Brochure

To contact our trade team or request a copy of our trade brochure email

You can find our full trade terms and conditions here.