The vineyards of Marqués de la Concordia extend across the area between Haro and Logroño, south of the river Ebro. This is a mountainous region with alluvial earth and limestone-clay soils, so the estate focuses on the classic Rioja Tempranillo grape. Because of the altitude of the vineyards, grape ripening is slower, giving more acidity and freshness with a lower alcohol potential than grapes grown on lower altitude vineyards.
In the winery, retaining authentic Tempranillo character is key and both French and American oak are used for ageing.