Founded in 1952, Vins Bréban remains family-run, now led by the second generation. The region’s Mediterranean climate, limestone soils, and cooling mistral winds create ideal conditions for producing delicate, refreshing wines. Characteristically pale in colour, Provence rosés are known for their crisp acidity, subtle red fruit, citrus, and herbal notes, often with a touch of minerality. They strike a perfect balance between freshness and flavour, making them versatile with food or simply enjoyable on their own. Light yet expressive, Provence rosé has become the global benchmark for elegance and easy summer drinking. MIMI en Provence rosé was created in 2014. MIMI is an affectionate Provençal nickname and a common term of endearment.