Salento is deep in the heel of Italy and is one of the hottest parts of the peninsula, with low annual rainfall. High temperatures during the growing season are moderated by planting on hillsides, which benefit from cool breezes blowing in from the Mediterranean Sea. The family specialise in growing indigenous local grape varieties, the most important of which are the black-skinned Primitivo and Negroamaro.

Head Winemaker, Luigi Rubino, produces a range of wines in the family's brand new state-of-the-art winery. Luigi firmly believes wines are conceived in the vineyard: "No secret alchemies, just care and dedication. A single, essential, rule: respect and enhance the quality of local grapes in order to obtain elegant wines."